"Well," confided the taller one. "Any day now, Great Cthulhu (currently impermanently deceased), who is our boss, will wake up in his undersea living-sort-of-quarters."

"And then," said the shorter one, "he will stretch and yawn and get dressed--"

"Probably go to the toilet, I wouldn't be at all surprised."

"Maybe read the papers."

"--And having done all that, he will come out of the ocean depths and consume the world utterly."

[Update: It's gone from Google's cache, now, but someone thought to take a copy. Bravo the Internet.]

Esso respond to the Stop Esso campaign with rather more fully-quoted coherence on their Web site, but it's all very evasively worded and angrily rebutted at Stop Esso. Immovable legally-advised corporate-speak versus irresistible left-wing molehill-flagging rhetoric, as ever, but the general outlines are fairly clear.

Moral: When founding an evil capitalist multinational, choose a name without any esses.