Informational parasitism. A friend got some holiday photos back this morning,
and one of them was a weirdly unrecognisable blue-negative of some smiling
people, a warning sticker saying - oddly - to look at the back of the
picture. Turning it over, there was a car advert printed on the back.
This only a few days after the film
trailer that was actually a car advert, and in an
age where spam and junk mail tries harder and harder to pretend to be
something else, to steal enough of your time and attention to plant
its message, however blatant or subtle. Why, Mr Kowalski, it was you
all along! The pollution of meaning, the inflation of scepticism in
all the wrong places. I must
finish my Clone on the subject
before it becomes laughably outdated,
punchline and all.
This message has not been a car advert.
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